Content Development and Journalism.

As a natural extension of my business activities and my research activities, I started in 1998 to publish articles on Marketing, Internet Marketing and communications - totalizing a total of over 300.

I mostly worked with the italian magazine Web Marketing Tools (now closed), Media Forum, Net Forum, the feminine magazine of the daily La Repubblica and others... I keep on publishing features almost every month on Media Key and TV Key and I have a weekly column on the e-zine Apogeo on line. I mostly write in Italian.

A few samples are available for download here and more materials are frequently published on my blog (in italian).

I work on organizing and optimizing the contents of web sites - (my largest and greatest job in this field was consulting to the organizing committee of the Torino Olympics Winter Games 2006 for the Italian Games web site).

I also develop contents on commission for web sites (see this Internet Marketing Course) magazines, brochures, presentations. I teach Content Management at the Web Content Manager Master of Ateneo Multimediale di Milano and I co-authored the book "Content Management" published by Apogeo.

Is content a problem for you? Shall we talk about it? Click here!