Marketing is also about developing new ideas. New concepts for a product, an advertising campaign, a positioning.

It is a delicate job - which requires to integrate anaysis, marketing creativity, marketing and consumer research. Requires joining strategy and the ability to think laterally.

An innovative marketing concept is much more than a brilliant idea.
If the market answer to our creativity is "That's cool. Of course I would never buy that" or "It's a fantastic ad. Still... it doesn't make me feel like buying that stuff" we wasted time and money.

In order not to waste money, creativity must be supported. With market research, strategy and testing - to verify its real market potential.

I can help you on:

New product development
Line extensions
New market/niche/opportunity identification

I combine innovation skills with managerial common sense. I only propose actions I feel confident can be put in practice. Caring for the client's time and money.

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Ideas? Doubts? shall we talk about it?