Communications Strategies.

Communication with our markets is getting very difficult. Communicate means much more than just produce a commercial.

The advertising overload is reducing efficacy. Advertising is getting less effective. The young generations display an emotional detachement from advertising, limited attention, less interest.

We need to evolve commercial communications. We need to do advertising in a different way and, often, not to do advertising at all but rather use other communications tools. Traditional tools or revolutionary tools . Most importantly, we need to focus on strategy. Without a watertight strategy, creativity alone will have a hard time bringing business.

Leveraging on the experience I build working on the largest multinationals... and the smallest SMEs, I can help you in:

- Development of Communications Strategies
- Support to clients and agencies in developing communications projects
- Training, coaching and consulting for your people (newly hired, transition to new roles within the company...)
- Organising and supervising pitches, support in evaluation of the proposals

I work to help companies run an effective communication, without wasting money. With a special care for Small and Medium Enterprises and for Low Budget Communication Projects.

In partnership with the Barcellona design agency Chilli Design, I can hep you develop packaging, below the line materials, POP. I also partner with several web agencies to help clients develop a better web presence and Internet marketing activities.

Sounds interesting? Get in touch.